Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.
The announcement means the deal will be extended for a further four years, as the firm looks to engage in a range of wider activations with the Merseyside club.
Ben Latty, Commercial Director at Liverpool FC, said: “We’re thrilled to announce the extension of our partnership with Expedia for another four years.
“Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
As a result of the collaboration, Expedia also provides LFC Women’s supporters free transport for the away matches, allowing them to cheer on the team as they compete in the Barclays Women’s Super League.
Michele Rousseau, Senior Vice-President of Global Brands at Expedia, added: “We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience.
“We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.”