The 2024 PDC World Darts Championship, held at the famous Alexandra Palace, will be sponsored by Paddy Power after the Irish bookmaker announced it via a comical video.
The video involves some of Darts’ most iconic players, such as Michael van Gerwen, Peter Wright and Gerwyn Price, entering the Paddy Power marketing room with some branding ideas that certainly caught them by surprise.
Michelle Spillane, Marketing and Brand Director of Paddy Power, commented: “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye.
“This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.
“Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we can’t wait to make our mark…maybe just not directly on the pro players.”
The PDC World Darts Championships will take place at Alexandra Palace from 15 December, 2023 – 3 January, 2024. The PDC announced that tickets will go on presale on 31 July and on general sale from 2 August.
“We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship – a deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars,” added PDC Chief Executive, Matt Porter.
“The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.”