DAZN Group has announced a strategic partnership with DAIMANI to launch and develop an integrated global sports ticketing marketplace.
The platform has outlined it will utilise its tech to aggregate the fragmented fan experience and bring all sports-related content, services and products into a single, frictionless consumer app.
It comes amid the growing value of the global sports tickets market, which is estimated to be worth $40bn per annum by 2030.
DAZN Group CEO Shay Segev said: “The sports entertainment space is extremely fragmented with a growing number of apps and content owners. DAZN is building a frictionless super app for sports fans – a single destination platform where they can enjoy the live game and access the full range of sports related products and services on one app, with one account and one wallet to watch, play, chat, transact and bet.
“Partnering with DAIMANI marks our entrance into the ticketing business; it is great for us and, more importantly, great for our customers.”
Leveraging the DAIMANI technology, DAZN will embed a ticket marketplace in the DAZN app. Over time, it will support deeper integration with a shared wallet, one-click purchasing and personalised user journeys whereby individual fans are served relevant events, targeted promotions and special offers for their team’s matches.
DAIMANI CEO Max Mueller added: “For us, this is a perfect opportunity: the partnership provides an end-to-end solution for sports consumers, by creating an intuitive, customer-friendly pathway to everything related to live events. It favours DAIMANI’s mission to make events more accessible to fans and consumers – at their fingertips.”