The strengthening of Manchester United’s sponsorship portfolio has continued with the club entering into a new partnership with Paul Smith.
The deal means that the group will become Manchester United’s official tailoring partner heading into the new season.
It will also focus on collaboration with all players, coaches and team training staff outfitted in Paul Smith’s Modern Working Wardrobe tailoring for matches, special events and official appearances.
The new campaign features several first-team stars, including Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot and Facundo Pellistri.
Announcing the partnership, Manchester United stated: “Our relationship with Paul Smith began in 2008 and is a celebration of football heritage and style. The iconic brand has since supported us with tailoring for numerous major events, most recently the Emirates FA Cup final in June.
“Over the years we’ve collaborated on several limited-edition selections of merchandise, including wallets, ties, socks and bags, with the new scarf being the latest of these.”