The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor. 

It will mark the third consecutive tournament that the global consumer electronics and appliances corporation is linked to the championship.

Hisense will also gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal. 

Guy-Laurent Epstein, UEFA Marketing Director, stated: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024™, which will be the third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”

Upon the announcement of the upcoming UEFA EURO 2024, sponsorship, Fisher Yu, President of Hisense Group also stated in a keynote debut at the IFA 2023, Hisense is able to connect with consumers around the world through our sports sponsorships, as a great way to build trust in its brand. 

It also continues a trend of Hisense utilising sporting platforms in order to bolster its brand presence and enhances trust with consumers having formed capatilised on various partnerships in modern times. 

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