SIS (Sports Information Services) has expanded the reach of its horse and greyhound racing content through a new collaboration with Polish operator BETTERS.

The launch enhances SIS’ footprint in Eastern Europe, as it continues to boost racing and betting engagement in the region. 

Bartlomiej Michalek, Commercial Manager, UK & Europe at SIS, commented: “As we continue to expand across Eastern Europe, new partnerships such as this one with BETTERS will be vital in putting our product in front of fresh audiences. 

“This launch once again illustrates our continued commitment to providing cutting-edge, revenue-driving 24/7 content to operators in the region.”

The group’s live horse racing events include action from the UK and Ireland, as well as international meetings from Latin America, Saudi Arabia, Australia and the US. 

Meanwhile, BETTERS’ customers are also benefiting from exclusive UK, Irish and Mexican greyhound racing.

“We want to serve our loyal customers with the widest range of top-quality betting opportunities, right around the clock,” added Łukasz Łukasik, Head of Product at BETTERS. 

“By launching the leading racing portfolio from SIS, we are providing them with exactly that, while also further strengthening our position as one of Poland’s online sportsbooks.”

SIS’ 24/7 live betting content provides over 76,000 live racing events every year, delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers in a range of markets.

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