The esports report – PUBG announces new global sponsor

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From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.

This week’s edition highlights the latest from around the global esports partnerships scene. 

PUBG settles in new sponsorship deal with AndaSeat

PUBG Global Championship 2023 has revealed its latest sponsor to be Chinese gaming chair manufacturer AndaSeat. 

The tournament,  located in Bangkok, Thailand,  concludes on 3 December and will be fitted with gaming chairs provided by the company. 

The gaming equipment will be used by 32 teams competing for the 2023 PUBG Global Championship for a total prize pool of $2m.

Esports Awards show to be hosted by LIV Golf

Esports celebratory show the Esports Awards has announced a new partnership with LIV Golf. 

As part of the sponsorship deal, the third edition of the Esports Awards Open golf competition will be hosted by Saudi Arabia PIF-owned LIV Golf, together with a number of other events to celebrate the 2023 ceremony. 

The event will take place in Las Vegas at the Paiute Golf Resort, and will be attended by a number of esports players, influencers and professional golfers such as the 2020 US Open champion Bryson DeChambeau. 

New esports venue coming to Jesus College campus 

Marketing agency AFK has joined forces with Jesus College and the Oxford University Esports Society to create a new esports campus venue. 

The initiative will unlock more opportunities for students interested in esports, giving them the ability to watch matches, network and practise their esports skills. 

As part of the partnership, AFK will leverage its expertise from working with other brands in the space to help with the development of the university esports scene. 

New esports qualification revealed by British Esports and Pearson 

The British Esports Federation has partnered with educational body Pearson to bring new esports educational qualifications into focus. 

The qualifications collectively named the “Higher Nationals in esports” will have the goal to help more young people on their journey to extending their career and becoming part of the esports industry.

According to the entities, completing the qualifications will award you with the same level of accreditation as the first or second year of a university undergraduate degree.

Picklebet moves closer to goals with new AUS$15m investment 

Esports betting firm Picklebet has successfully achieved its Series A funding goals of around AUD$15m.

The funding was led by investing firm Discerning Capital, which says it is mainly focused on “gambling, sports, media and technology”, as well as media investors such as Drive by DraftKings and Manifest Investment. 

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