Sport’s next boom may not come from TV anymore
PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences...
Fanatics scores FIFA collectables deal from Panini
The end of FIFA’s partnership with Panini suggests a change in how football’s biggest tournaments are being commercialised.FIFA has announced an exclusive collectables partnership...
WNBA locks in Canada broadcast partner as Tempo era begins
The WNBA has agreed a multi-year broadcast deal with Bell Media, securing nationwide coverage in Canada as the league prepares for the debut of...
US hotels sound alarm over World Cup 2026 demand gap
A new report from America's largest hotel association, AHLA, finds international travel barriers and FIFA room block cancellations are undermining World Cup economicsClose to...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
Chelsea Women at Stamford Bridge: the numbers make sense, but filling...
Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Is free-to-air the turning point for women’s cricket growth?
Sky Sports will air key ICC Women’s T20 World Cup 2026 fixtures free-to-air, widening access as broadcasters look to accelerate audience growth in women’s...
World Cup transport row deepens as Philadelphia breaks ranks
A free post-match travel deal in Philadelphia contrasts sharply with rising fan transport costs in New Jersey, adding to scrutiny over how World Cup...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...