IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
Women’s T20 World Cup 2026 sets opening-weekend record for cricket
With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...
The World Cup betting gold rush comes with a warning
As operators prepare for the 2026 FIFA World Cup in Canada, executives across the betting industry warned that soaring acquisition costs and retention pressures...
New York and New Jersey subpoena FIFA over World Cup ticketing
US regulators have launched a formal investigation into FIFA’s World Cup ticketing practices amid mounting criticism over soaring prices, dynamic pricing models and concerns...
US becomes key to World Rugby’s biggest growth push
World Rugby has published a strategy aimed at improving the sport over the coming years. World Rugby has put the US at the centre of...
Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
Sport’s next boom may not come from TV anymore
PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences...
Fanatics scores FIFA collectables deal from Panini
The end of FIFA’s partnership with Panini suggests a change in how football’s biggest tournaments are being commercialised.FIFA has announced an exclusive collectables partnership...
WNBA locks in Canada broadcast partner as Tempo era begins
The WNBA has agreed a multi-year broadcast deal with Bell Media, securing nationwide coverage in Canada as the league prepares for the debut of...