Fan Engagement Archives - Insider Sport

West Ham United has launched Boleyn Brew

Time to read: 9 min

Q&A: Inside West Ham's 'boundary-pushing' fan beer launch

October 21, 2026

FIFA World Cup match in Houston.

Time to read: 8 min

How Houston built a World Cup neighbourhood from scratch

August 21, 2026

Livia Triose, Casa de Apostas - on Brazil

Time to read: 7 min

Q&A: Livia Troise on live betting, AI and odds-making in Brazil

August 12, 2026

Como ticket restrictions

Time to read: 4 min

Como season ticket rule: stricter than the Premier League's?

Sports sponsorship, SBC Tbilisi

Time to read: 5 min

Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says

Topgolf and WSG come together

Time to read: 4 min

Topgolf launches first World Series of Golf qualifiers

US Homeland Security Chief celebrates Iran's World Cup exit FIFA

Time to read: 3 min

England fan tickets relisted at up to £26k as FIFA profits

Wimbledon court.

Time to read: 4 min

BBC plans fresh Wimbledon approach after criticism

Wimbledon and IBM partner on AI tools for fans

Time to read: 5 min

IBM and Wimbledon add AI 'Key Moments' tool for 2026

ICC Women's T20 breaks viewership records

Time to read: 3 min

Women's T20 World Cup 2026 sets opening-weekend record for cricket

Close up of a jewellery scale with gold nuggets.

Time to read: 7 min

The World Cup betting gold rush comes with a warning

Official 2026 World Cup ticketing website. Image credit: FIFA

Time to read: 5 min

New York and New Jersey subpoena FIFA over World Cup ticketing

SINGAPORE- APRIL 17, 2016 :USA 7s rugby player in action.

Time to read: 3 min

US becomes key to World Rugby’s biggest growth push

Q&A: Mark Wrigley, Head of Betting, Formula 1

Time to read: 6 min

Q&A: Mark Wrigley on F1’s betting push

Kansas City 2026 Host Committee CEO Pam Kramer delivers her hopes for Kansas at the 2026 FIFA World Cup

Time to read: 4 min

Kansas City bets on affordability to make its World Cup mark

Sport broadcasting behind the TV scenes

Time to read: 8 min

Sport’s next boom may not come from TV anymore

Time to read: 3 min

Fanatics scores FIFA collectables deal from Panini

WNBA new season at risk as CBA talks unresolved

Time to read: 3 min

WNBA locks in Canada broadcast partner as Tempo era begins

FIFA World Cup 2026, Fox in ad-break debate.

Time to read: 4 min

US hotels sound alarm over World Cup 2026 demand gap

Time to read: 2 min

Petr Čech: social media transformed athlete branding from a helping hand to a must-have

Chelsea FC Women to move all home games to Stamford Bridge

Time to read: 3 min

Chelsea Women at Stamford Bridge: the numbers make sense, but filling it is another matter

Time to read: 5 min

Petr Čech: 'You can tell' when athlete branding goes wrong

Women's T20 cricket

Time to read: 3 min

Is free-to-air the turning point for women’s cricket growth?

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