Brazilian footballing icon Ronaldinho has secured a new sponsorship deal with Booming Games to appear in a series of upcoming slot titles.
The World Cup and Champions League winner will be an active part of Booming Games’ slot titles set to drop in the new year, with the B2B gaming firm looking to leverage Ronaldinho’s large 170 million social media following and global presence as one of football’s most iconic names.
Max Niehusen, CEO of Booming Games, expressed his delight on agreeing the sponsorship deal with Ronaldinho, stating: “This is a crucial moment for Booming Games as we announce our groundbreaking collaboration with the legendary Ronaldinho Gaúcho.
“It’s like scoring a game-winning goal, a strategic step that puts us into a league of our own. This collaboration expands our global footprint and brand visibility, promising significant impacts across the industry.”
CCO of Booming Games, Frederik Niehusen, highlighted Ronaldinho’s popularity across multiple regions across the world as “crucial” for the company’s growth, particularly in Latin America.
He said: “Integrating Ronaldinho’s image into our games isn’t just a feature; it’s a revolution in gaming. It heightens the excitement for players and is crucial for our expansion not only in Latin America but globally. Ronaldinho is a global superstar.”
Roberto de Assis Moreira, Ronaldinho’s Manager and brother, added: “Ronaldinho is thrilled to join forces with Booming Games. This partnership transcends mere image use; it’s about embedding the thrill and passion of Ronaldinho’s legacy into the gaming experience.
“Partnering with Booming Games is an excellent choice. The company’s top-notch game development, worldwide distribution, and committed team make it an ideal collaboration.”