Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.
Launched in April 2023, iGaming Daily is a daily news and insight podcast hosted by and starring a rotating cast of SBC Media’s editorial industry experts, and covers the biggest news stories from across the industry landscape, from Europe to North and South America, from sports betting to casino to payments and more.
iGaming Daily’s newly announced long-term partnership with Optimove will allow the podcast, hosted by SBC Multimedia Editor James Ross and SBC Americas Editor Jessica Welman, to continue its extraordinary growth as it heads into its second year of existence.
SBC Managing Director Andy McCarron said: “We’re delighted to be announcing such a strong partnership with a leading brand. Optimove has an excellent reputation in the industry and its interest and show of support will allow iGaming Daily to continue to go from strength to strength as it establishes itself as the number one industry podcast and a staple of thousands of industry executives’ weekdays.”
Optimove’s VP of Marketing, Rony Vexelman said: “We have a long-term relationship with SBC and we’re excited to continue this with a brand new partnership with the iGaming Daily podcast. Like Optimove, iGaming Daily delivers expertise across the entire industry, and is the perfect vehicle to increase our brand awareness and market penetration, and further establish Optimove as experts across the betting and gaming landscape. We look forward to exploring new and innovative ways to utilise our sponsorship of the podcast to grow our brands and reputation.”
With over 170 episodes to date, and listeners in over 120 countries, iGaming Daily has been on the frontline of numerous huge industry stories since its inception, including the continuing developments in Brazil, major regulatory news in Europe, and fascinating stories across the US including legal battles in Florida and cyber attacks in Las Vegas.
SBC Multimedia Editor, and regular iGaming Daily host James Ross said of the partnership: “We’re extremely happy to bring a sponsor of Optimove’s calibre on board for the podcast. A daily news podcast covering every region and vertical is one of the most ambitious projects SBC Media has attempted, and to see its success up to this point attract a partner like Optimove is something everyone involved should feel proud of. I’m excited to work closely with Optimove going forward, and make the most of this partnership to grow both Optimove and iGaming Daily in a fun and creative manner.”
The partnership with Optimove begins with iGaming Daily’s 180th episode on Monday the 15 January, with Ross joined by Ted Menmuir and Martyn Elliott. Follow iGaming Daily on LinkedIn for the latest updates, and subscribe to the podcast on Spotify, Apple Podcasts, Google Podcasts or your preferred podcast player to never miss an episode.
