Premier League champions Manchester City have named Piing its official crowd games supplier to bring its fan participation game to crowds outside the Etihad Stadium on match days. 

The official supplier agreement is the latest in Piing’s relationship with the club – since it was founded, Manchester-based Piing has been working with Manchester City in various capacities.

Under the multi-year deal, supporters at the Etihad Stadium and the Joie Stadium will be able to take part in Piing games pre-match and at half-time.

The collaboration is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test their penalty shooting skills with the Pen-Kick on the big screens and use their footballing knowledge with Quiiz. 

Gareth Langley, CEO of Piing, commented: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and long-standing friendships”.

“We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.”

Alongside games on the big screen, fans will be able to play Piing in fanzones, hospitality areas and the Manchester City Blue Carpet experience. 

Piing games can be played at Manchester City by anyone with a smartphone. Fans will scan the QR code on the big screens to join the game without downloading an app.

Langley added: “We were considering the value of stadium-wide digital activations that all fans could interact with. That’s when we saw the global opportunity for how Piing can change how brands interact with fans at sports and live events all over the world. 

“It’s great to come full circle and cement that relationship with the club where it all started.”

Previous articleSBC Summit: Your Gateway to All Things Sports Betting
Next articleRMG CEO Martin Stevenson to vacate role by end of 2024