Online sports betting platform Novibet has struck a partnership with the NBA to become the league’s official betting partner in Greece.
The company becomes the first direct partner of the NBA in the Greek market and will embark on a series of collaborative activations to enhance its brand across the country.
As part of the partnership, Novibet will be able to offer official NBA products to its Greek userbase, including special benefits and promotions on its digital platforms. The betting company will also be the presenter of the NBA ‘Pick’Em: Bracket Challenge’, a free prediction game for fans to engage with.
Rodolfos Odoni, President of Novibet, stated: “This partnership allows us to increase public interest in the NBA and provide them with unique entertainment opportunities, putting basketball at the centre.
“As the NBA gains ground as one of the most popular sports in Greece, exciting fans with its dynamic action and vibrant culture, this partnership is an important milestone for our company.
“Basketball is more than a game; it is a celebration of community, competition and the pursuit of excellence. We look forward to this exciting journey, which begins with a bang today.”
Basketball in Greece has been rapidly growing in popularity. This is in large part due to the Greek two-time NBA MVP and Champion Giannis Antetokounmpo becoming one of the league’s best players.
Novibet will look to leverage the rise in popularity by allowing Greek players to follow and watch select live games on its platform. Furthermore, Novibet will provide fans opportunities to win tickets to watch live NBA games in the US.
NBA branding will also prominently feature across Novibet’s platform to help further its reputation in a bid to become a leading betting player in Greece.
Kuljeet Sindhar, an NBA Representative, added: “NBA fans in Greece will now have even more opportunities to follow and connect with their favourite players and teams.
“With the start of the 2024/25 NBA season approaching, we look forward to working together with Novibet to motivate fans to engage with basketball in new and creative ways.”
