The Football Federation of Armenia (FFA) has partnered with data provider FeedConstruct to enhance sports solutions and strengthen defences against integrity risks.
Under the agreement, the two organisations will collaborate across several areas, offering solutions such as audio-visual, data, SaaS, and integrity-focused services. FeedConstruct has described this partnership as coming at a challenging yet promising stage.
As part of its partnership with the FFA, FeedConstruct has secured exclusive video streaming and data rights for the FastEx Armenian Premier League, Armenian Cup and Armenian Supercup, covering approximately 190 matches.
In addition to exclusive streaming and data rights, FeedConstruct will also supply odds data through its BetGuard service. BetGuard combines a comprehensive Odds Feed with a risk management solution, aiming to ensure data accuracy and security at the highest level.
Founded in 1992, the FFA is a relatively young body tasked with shaping the country’s football landscape. As it continues to grow, the FFA is focused on protecting the integrity of the sport while exploring commercial opportunities.
FeedConstruct has expressed its commitment to supporting the FFA’s ambitions, highlighting plans to commercialise these exclusive rights for igaming, global expansion and fan engagement.
The company boasts a diverse portfolio of partnerships with various sports organisations and leagues. In the realm of football, the company recently secured an agreement with the Argentine Football Association (AFA) earlier this year.
To gain a deeper understanding of its operations, Insider Sport spoke with Narek Harutyunyan, CEO of FeedConstruct, in November. During the interview, Harutyunyan discussed the company’s pivotal role at the intersection of sports and betting.
