AFA adds FeedConstruct to growing sponsorship portfolio

credit: Shutterstock
credit: Shutterstock

The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct

Under the terms of the commercial agreement, FeedConstruct will become the AFA’s Regional Sponsor of the footballing organisation in Europe marking a growth strategy to enhance its presence in the continent. 

In turn, the AFA will promote FeedConstruct’s presence within football, aiming to generate new strategic alliances that add value to the industry and consolidate the company’s leadership in Europe and other regions.

Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct. Several years ago, when we began the management of AFA, we dreamed of being a leading institution in the sports industry at a global level. Commercial links with leading companies contribute a lot on that path. 

Narek Harutyunyan, Head of Rights and Content Department of FeedConstruct, added: “We are delighted to announce our partnership with the Argentine Football Association. This collaboration represents a significant milestone for FeedConstruct, and we are excited to work closely with AFA and support the World Champions within the Argentine National Team.”

With more than 50 commercial partners around the world, the AFA has been aggressively expanding its commercial and sponsorship opportunities over the past several years. 

Coming off the back of its third FIFA World Cup triumph in late 2022, the AFA has continued momentum by agreeing sponsorship and commercial partnerships with the likes of American Express, Fanatics, and more, enhancing its brand and Argentinian football in not only South America, but to the furthest reaches of the globe. 

Leandro Petersen, Marketing and Commercial Manager of AFA, highlighted: “The strategic vision that we began at AFA in 2018, of global expansion to markets such as China, the United States, the Middle East and India, is complemented by the most traditional and strong markets such as Europe. 

“We are pleased to announce that an important global company and market leader like FeedConstruct trusts AFA to develop its commercial projects. This reinforces our vision and consolidates our global expansion plan. 

“Today we can say that we are one of the sports institutions with the largest volume of commercial partners in the world. This shows that companies trust our Institution to associate their brand and tells us that we are on the right track.”

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