Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Football
Time to read: min
Has Daniel Levy’s Tottenham departure caused takeover interest?
September 8, 2025
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Latest News
Time to read: min
Have the Clippers & Kawhi Leonard landed in hot water over tree payments?
September 5, 2025
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Features & Analysis
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NFL set for largest international season to date
September 4, 2025
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Europe
Time to read: min
Does the Premier League’s 2025 transfer spend prove it’s the ‘Super League’?
September 3, 2025
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Horse Racing
Time to read: min
McLaren bounces back to become one of F1’s most valuable teams
September 2, 2025
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Broadcasting
Time to read: min
On TV and Snapchat, the Women’s Rugby World Cup is growing
August 29, 2025
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Broadcasting
Time to read: min
NFL consolidates UK market with new broadcast deal
August 29, 2025
02:14:16
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Broadcasting
Time to read: min
Why the Bundesliga handed the mic to YouTube creators
August 28, 2025
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Latest News
Time to read: min
Banned to dope? Enhanced Games fights back against new bylaws
August 28, 2025
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Broadcasting
Time to read: min
Serie A's AI answer to the rise of football piracy
August 27, 2025
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Broadcasting
Time to read: min
MLB divides the pie in a bid to recover from ESPN opt out
August 26, 2025
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Broadcasting
Time to read: min
Why Ligue 1+ could set the new standard for football broadcasting
August 22, 2025
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Football
Time to read: min
Is the FIFA Club World Cup worth the schedule strain?
August 21, 2025
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Broadcasting
Time to read: min
Bundesliga embraces content creators - inside the new UK broadcast deal
August 20, 2025
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Broadcasting
Time to read: min
Sky Sports fends off Netflix for US Open rights, but how long for?
August 19, 2025
01:18
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Broadcasting
Time to read: min
How Sky Sports is engaging the next-generation of football fans
August 18, 2025