Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Features
Time to read: min
One year left: Industry speaks on Premier League gambling shirt ban
August 14, 2025
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Football
Time to read: min
Can Textor save Sheffield Wednesday from financial turmoil
August 13, 2025
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Broadcasting
Time to read: min
Will new UFC-Paramount deal spell the end of PPV models?
August 11, 2025
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Europe
Time to read: min
La Liga revives plans to stage first league game outside Spain
August 11, 2025
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Boxing
Time to read: min
Can BOXXER & the BBC reignite British boxing growth?
August 8, 2025
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Features & Analysis
Time to read: min
WWE outpaces UFC in revenue in TKO Q2 results
August 7, 2025
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Football
Time to read: min
Why 100,000 footballers are suing FIFA
August 6, 2025
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Broadcasting
Time to read: min
ESPN wants more than the Super Bowl - it wants ownership
August 5, 2025
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Basketball
Time to read: min
The NBA's $20bn European opportunity
August 4, 2025
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Football
Time to read: min
How Lucas Paquetá avoided a lifetime ban in FA betting case
August 1, 2025
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Basketball
Time to read: min
NBA’s European games to test waters for league expansion
July 31, 2025
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Features
Time to read: min
Premier League is cutting off its nose to spite its face with PSR
July 31, 2025
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Financial Results
Time to read: min
Everton join PSR loophole bandwagon with women’s team sale
July 30, 2025
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Football
Time to read: min
Al Kholood sold as SPL targets $450m revenue
July 29, 2025
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Football
Time to read: min
WSL 2025/26 season set for most transformation campaign yet
July 28, 2025
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Basketball
Time to read: min
Rookies power record WNBA brand growth amid league expansion
July 25, 2025