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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
Potential sale of Crystal Palace
BREAKING
Football
Time to read: min
Butler part of US consortium to acquire Textor’s stake in Crystal Palace
June 12, 2025
Netflix lands Canelo vs. Crawford
BREAKING
Boxing
Time to read: min
Netflix secures Canelo vs. Crawford broadcast in a blow to DAZN 
June 11, 2025
French Open record UK viewership in TNT Sports
BREAKING
Latest News
Time to read: min
TNT Sports posts over 1 million viewers for historic French Open final
June 11, 2025
Arsenal Women's WSL growth
BREAKING
Football
Time to read: min
WSL commercial and matchday revenue soar to new heights
June 10, 2025
Gianni Infantino's new FIFA Club World Cup
BREAKING
Features
Time to read: min
FIFA Club World Cup: How partners are building anticipation for a new format
June 6, 2025
Peyton Manning joins Denver NWSL
BREAKING
Football
Time to read: min
Peyton Manning latest to invest in Denver NWSL 
June 5, 2025
The sports broadcast landscape is changing
BREAKING
Features
Time to read: min
Net Insight’s Jonathan Smith on the automation-led sports broadcast sector
June 5, 2025
DAZN has entered into a content partnership with Fubo
BREAKING
Latest News
Time to read: min
DAZN 1 lands on FuboTV while Fubo Sports integrates into DAZN
June 4, 2025
Stephen Bunting at PDC event
22:12
BREAKING
Latest News
Time to read: min
NBC’s Peacock the foundational platform for US darts growth? 
June 3, 2025
Roman Abramovich, former Chelsea owner, Deloitte
BREAKING
Europe
Time to read: min
UK government threatens Abramovich with legal action over frozen £2.5bn
June 3, 2025
Premier League
BREAKING
Football
Time to read: min
Premier League US viewership drop suggests less entertaining season
June 3, 2025
Chinese Football Fans to expect new growth with La Liga?
28:47
BREAKING
Asia
Time to read: min
La Liga to fuel a new age of Chinese football growth? 
June 2, 2025
Lionel Messi in MLS action
BREAKING
Football
Time to read: min
MLS capitalises on new growth with new sponsorship opportunities
May 30, 2025
UEFA Champions League logo on pitch.
BREAKING
Football
Time to read: min
Football reigns as king of crypto investment, but for how long? 
May 29, 2025
BREAKING
Europe
Time to read: min
Disney+ signs exclusive five-year Women’s Champions League deal
May 23, 2025
UEFA confirms new qualification rules for EURO 2028 host nations
BREAKING
Europe
Time to read: min
EURO 2028 host nations UK & Ireland not guaranteed qualification
May 22, 2025
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