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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
Chelsea FC player Cole Palmer wearing 2024/25 shirt
BREAKING
Football
Time to read: min
Chelsea confirms new shirt sponsor just days before end of Premier League season
May 1, 2025
BREAKING
Asia
Time to read: min
Premier League continues global growth with Mumbai office opening
April 30, 2025
Leeds United unveils plans for the redevelopment of Elland Road after receiving council backing.
BREAKING
Football
Time to read: min
Leeds United’s Elland Road redevelopment gains council backing
April 30, 2025
BREAKING
Basketball
Time to read: min
Basketball England to ‘transform’ digital infrastructure with PTI
April 30, 2025
credit: Pepsi
BREAKING
Football
Time to read: min
Pepsi signs Putellas, James and more to grow women’s football 
April 29, 2025
credit: John Leveridge / Shutterstock
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Fan Engagement
Time to read: min
West Ham Utd & Lyca Mobile continue community-based initiatives
April 29, 2025
Could London be set to host the Olympic Games for a record fourth time?
BREAKING
Features & Analysis
Time to read: min
2040 Olympics the goal for London Mayor Khan
April 29, 2025
beIN Sports remains the home of the UEFA Champions League in MENA until 2026/27.
BREAKING
Asia
Time to read: min
UEFA Champions League remains on beIN Sports in MENA 
April 29, 2025
credit: Bitpanda
BREAKING
Europe
Time to read: min
FC Basel latest football club to partner with Bitpanda
April 29, 2025
credit: A.S.O.
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Fan Engagement
Time to read: min
A.S.O. UK’s rebrand paves way for marathon growth
April 28, 2025
credit: Stock1987 / Shutterstock
BREAKING
Fan Engagement
Time to read: min
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
April 25, 2025
credit: ph.FAB / Shutterstock
BREAKING
Latest News
Time to read: min
TNT Sports reports £187.5m loss with revenues growing to £1.15bn
April 25, 2025
credit: Michael715 / Shutterstock
BREAKING
Football
Time to read: min
Aston Villa’s Villa Park to grow to 50,000 following expansion confirmation
April 24, 2025
credit: Frame Craft 8 / Shutterstock
BREAKING
Football
Time to read: min
FIFA Club World Cup gains 5 as free-to-air UK partner
April 24, 2025
credit: T. Schneider / Shutterstock
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MMA
Time to read: min
Casey’s to partner with UFC and WWE as part of TKO Takeover Weekend
April 22, 2025
credit: Skorzewiak / Shutterstock
BREAKING
Comment
Time to read: min
Netflix Q1 results highlight a strong focus on sports content 
April 22, 2025
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