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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
Coca-Cola returns to Premier League as official soft drinks partner
BREAKING
Football
Time to read: min
Premier League adds Coca-Cola as latest partner for next season
May 22, 2025
WNBA 2025 opening weekend gets off to a strong start
BREAKING
Basketball
Time to read: min
WNBA attendance & viewership figures open the season strong
May 21, 2025
UEFA Women's EURO 2025 will have a new ticketing payment process with Visa's Click to Pay
BREAKING
Europe
Time to read: min
Visa’s Click to Pay for UEFA tickets to provide enhanced security for fans
May 20, 2025
Wembley Stadium, the host venue of the 2026 Carabao Cup final.
BREAKING
Football
Time to read: min
TNT Sports and Channel 4 extend coverage of Women’s FA Cup
May 19, 2025
Portland Trail Blazers are the latest NBA team to be sold.
BREAKING
Basketball
Time to read: min
Trail Blazers looking for new owner in latest NBA team sale
May 14, 2025
NFL announces 2025 São Paulo game on YouTube
23:21
BREAKING
Latest News
Time to read: min
YouTube scores NFL’s São Paulo exclusive in streaming first
May 14, 2025
Michael Jordan returns to the NBA as a special contributor on NBC
BREAKING
Basketball
Time to read: min
Michael Jordan joins NBC as ‘special contributor’ for NBA next season
May 13, 2025
New Women's Championship rebrand digital property for WSL
01:07
BREAKING
Football
Time to read: min
English women’s football rebrand sees WSL2 replace Women’s Championship
May 12, 2025
TKO Group's Q1 earnings raises full year revenue guidance
BREAKING
Boxing
Time to read: min
Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook
May 12, 2025
IPL and PSL suspended due to India Pakistan conflict
BREAKING
Asia
Time to read: min
India-Pakistan conflict sees IPL paused and PSL move fixtures abroad
May 9, 2025
New FIFA Club World Cup trophy, which Visa will now be an official partner of.
BREAKING
Football
Time to read: min
Visa continues as longstanding FIFA partner with new Club World Cup 
May 8, 2025
Chelsea FC continues Stamford Bridge redevelopment or new stadium debate
BREAKING
Football
Time to read: min
Chelsea’s new stadium plans to take 15-20 years according to Boehly
May 8, 2025
OGC Nice player wearing home shirt with INEOS sponsorship
BREAKING
Europe
Time to read: min
Ratcliffe aiming to sell Nice for €250m to focus on United performance
May 7, 2025
FC Barcelona player Lamine Yamal wearing Spotify sponsored home shirt
BREAKING
Europe
Time to read: min
Spotify enhances football presence with EA Sports FC 25 integration
May 6, 2025
tram-with-Womens-EURO-2025-livery
BREAKING
Fan Engagement
Time to read: min
It’s not just about putting logos on ads for Unilever at Women’s EURO 2025
May 6, 2025
BREAKING
Europe
Time to read: min
Ligue 1 and LFP exit DAZN broadcast deal to launch new streaming service
May 1, 2025
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