Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
BREAKING
Europe
Time to read: min
Gibraltar team born out of Sir Matt Busby legacy gains “game-changing” $20m funding
May 8, 2024
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Integrity
Time to read: min
Former Patriots star Rob Gronkowski pays $1.9m crypto settlement
May 8, 2024
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Football
Time to read: min
Nottingham Forest four point deduction stands after unsuccessful appeal
May 7, 2024
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Football
Time to read: min
The FA & Barclays join forces to build foundations for future leaders
May 7, 2024
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Football
Time to read: min
Spurs’ Pedro Porro latest Under Armour signee
May 7, 2024
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Features & Analysis
Time to read: min
France national football team extends Nike partnership ahead of EURO 2024
May 2, 2024
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Africa
Time to read: min
UFC bolsters Middle East presence via Anker partnership
May 2, 2024
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Data
Time to read: min
Sportradar deepens AI usage with new CTO appointment
May 1, 2024
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Football
Time to read: min
Talks of US Premier League games resurface as fan association prepares to push back
May 1, 2024
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Fan Engagement
Time to read: min
Sunderland inks lengthy retail partnership with Fanatics
April 30, 2024
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Features
Time to read: min
FanDuel: Building a Canadian identity in a growing sports betting market
April 30, 2024
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Football
Time to read: min
Liverpool FC & AXA commemorate their success in new five-year extension
April 30, 2024
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Football
Time to read: min
QPR to curate “unique content” with shirt sponsor CopyBet
April 30, 2024
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Fan Engagement
Time to read: min
Manchester City launches second limited edition shirt with OKX
April 29, 2024
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Latest News
Time to read: min
Conor McGregor becomes co-owner of BKFC
April 29, 2024
BREAKING
Football
Time to read: min
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
April 29, 2024