Burnley FC inks new multi-year kit deal with Castore

credit: Shutterstock
credit: Shutterstock

Burnley FC has committed to a new multi-year kit deal with Castore commencing ahead of the start of the 2024/25 season. 

Castore will become the Premier League club’s official technical partner to manufacture kits for the Burnley men’s, women’s and youth academy teams. The sportswear company will also work with the Burnley backroom team to develop high-performance training apparel to optimise performance. 

Burnley FC Chairman, Alan Pace, said: “I’m thrilled to team up with Castore as our new Official Technical Partner in a multi-year deal.

“As organisations we have similar values, the desire to push boundaries, a passion for innovation and a mission to make athletes better. Castore’s philosophy of ‘Better Never Stops’ is perfectly aligned with our vision as a forever forward-thinking football club.

“With an esteemed portfolio of world-class athletes and brands from across the world of sport, I look forward to developing a powerful partnership to build our brand globally and one that our fans can enjoy.”

The new deal with Castore sees Burnley drop its pre-existing kit manufacturing deal with Umbro that lasted for the last five years. 

The club commented that Castore’s “relentless pursuit for innovation and peak performance, by obsessing every stitch and design placement” reflected that of Burnley’s developing desire to innovate off-the-pitch. 

During the inaugural episode of the Behind The Badge podcast, Marcus Mellor, Head of Commercial at Burnley, revealed that the club was looking to diversify its opportunities within the commercial field. 

He said: “We are not reinventing the wheel here, but historically we probably haven’t been as savvy as we could have been with data – particularly when we look at ourselves as a commercial proposition.”

Castore’s ambition mirrors that of Burnley’s growth as well, with the UK-based kit manufacturer looking to create precision sportswear that aims to uplift both players and fans. 

Castore Chief Sports Marketing Officer, Sam Lucas, added: “The partnership to become Burnley’s Official Technical Partner marks our commitment to football, and in particular the North West.

“We’re looking forward to working with the club and players to continue to drive innovation, and strive for excellence, both on and off the pitch.”

Founded in 2015, Castore have been looking to disrupt the football manufacturing scene which has often been dominated by the likes of Nike, Adidas and Puma. The company has signed deals with clubs across Europe, such as Newcastle United, Bayer Leverkusen and AS Monaco

Aston Villa, whose current deal with Castore expires at the end of this season, dropped the manufacturer during the 2023/24 season after its players criticised the ‘wet-look’ design of the kits. 

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