Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League Final.
The multi-year deal kicked off with Vini Jr. being showcased in a Gatorade promotional video, displaying his renowned skills and tricks that have helped make him one of the most recognisable young football players in the world.
Furthermore, Vini Jr. took to his Instagram account to celebrate becoming a Gatorade ambassador, displaying how his love for Brazilian samba is reflected on the pitch.
Speaking on the partnership, Vini Jr. said: “Growing up I was inspired by icons of the game, such as Neymar Jr., who is the best when it comes to one versus one dribbling.
“Gatorade has always been my go-to for pre, mid and post-match hydration. I’m excited to join its esteemed family of ambassadors who are all competing at the top of their game.
“We can work together to inspire the next generation of new talent to kick down the barriers to stay and play football, so they can perform at their best and fulfil their potential.”
Gatorade announced the signing of Vini Jr. to its roster of sports ambassadors ahead of Saturday’s (1 June) Champions League final, where the Brazilian will hope to capture European football’s most prestigious trophy for a second time.
In the build-up to the final at Wembley Stadium, Vini Jr will have access to resources from the Gatorade Sports Science Institute which are committed to optimising athlete health and performance.
Vini Jr. adds to a Gatorade roster that has featured some of the world’s best and marketable athletes of all time. Gatorade athletes have included the likes of Lionel Messi, Serena Williams and Dwayne Wade.
Bart LaCount, VP of Marketing at Gatorade, added: “Vini Jr. is a world-class footballer, renowned for his silky dribbling and mesmerising trickery. On the pitch he has an unwavering competitive spirit to winning.
“At just 23-years old, he has already won everything he possibly can at club level for Real Madrid CF, scoring in some of the biggest matches in the club’s recent history. He knows first-hand sport has the power to change lives. His motivating and inspiring story will help to fuel tomorrow’s talent to stay and play in football.”
