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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Darts board with three darts in the bullseye.
BREAKING
Boxing
Time to read: min
Darts drive Matchroom Sports profits as boxing fights for growth 
April 8, 2025
Buenos Aires, Argentina - October 6, 2013: River Plate supporters waiting for the stadium doors to open to attend a soccer game at the Estadio Monumental Antonio Vespucio Liberti in Buenos Aires.
BREAKING
Football
Time to read: min
River Plate reaps the commercial rewards of the Club World Cup
April 8, 2025
Image of social media icons with growing numbers over caucasian male cricket players. Global social media, sports, communication and digital interface concept digitally generated image.
BREAKING
Features
Time to read: min
Authenticity is the new currency in sports communications
April 7, 2025
Yuki Nagasato forward for the Chicago Red Stars at Providence Park in Portland, Oregon/USA June 2nd,2019.
BREAKING
Football
Time to read: min
NWSL eyes bold growth as expansion plans continue
April 7, 2025
BREAKING
Comment
Time to read: min
Is Brazilian football the new hub for gambling sponsorships?
April 4, 2025
Achraf Hakimi during the Ligue 1 football match Paris Saint-Germain PSG VS Clermont Foot 63 on April 6, 2024 at Parc des Princes stadium in Paris, France.
BREAKING
Europe
Time to read: min
Under Armour powers France market push with PSG’s Hakimi 
April 4, 2025
The esports report image.
BREAKING
Esports
Time to read: min
The esports report - G2 enters Kings League Germany
April 3, 2025
FIFA considering 2030 World Cup expansion to 64 teams
BREAKING
Football
Time to read: min
UK revealed as sole bidder for 2035 FIFA World Cup
April 3, 2025
hand holding American football ball on Christmas tree background.
BREAKING
Latest News
Time to read: min
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
April 2, 2025
August 30, 2021, Monaco. The emblem of the football club AS Monaco FC in front of the modern stadium.
BREAKING
Europe
Time to read: min
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
April 1, 2025
LONDON UK - SEPTEMBER 27: Crowded Regent street with NFL inflatable banners and flags hanging above. September 27 2014 in London. The street was closed to traffic to host NFL related games and events.
23:21
BREAKING
Europe
Time to read: min
Three NFL franchises look to grow fandoms beyond US with UK marketing rights
April 1, 2025
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
BREAKING
Asia
Time to read: min
Tom Brady’s Birmingham City partner caught in licensing scandal
March 31, 2025
A robot arm reaches out to a football. Soccer playing with machine. The robot arm is in front of a soccer grass field.
BREAKING
Football
Time to read: min
Football Media launches AI agent to enhance sponsorships
March 28, 2025
White Premier League flag waving in the wind
BREAKING
Comment
Time to read: min
FIFA Club World Cup triggers new Premier League transfer rules
March 28, 2025
The esports report image.
BREAKING
Esports
Time to read: min
The esports report - MLB steps up to the plate with gaming deals 
March 27, 2025
Coca Cola, potential partner of the Premier League, red ball, Welcome to the 2018 World Cup
BREAKING
Football
Time to read: min
Premier League set to discuss Coca-Cola deal at shareholder meeting
March 27, 2025
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