La Liga has reported record-breaking revenue and sustained commercial growth in its financial results for the 2023/24 season.
Spain’s top-flight football league revealed that total standardised revenue exceeded €5bn, marking a 3.2% increase from the previous season. Commercial income also remained strong, surpassing €1bn for the second year in a row.
This upward trend was attributed to new sponsorship and licensing strategies, as well as an expanding international presence.
One of the key milestones of the 2023/24 season was La Liga’s “new era” partnership with video game giant Electronic Arts (EA), which brought a major brand evolution to Spanish football. The league also renewed its commercial sponsorship deal with Visit Saudi.
While La Liga has expressed ambitions for global expansion, including plans to host a league match in the US, that particular initiative was swiftly blocked. Nevertheless, the league’s financial results show that growth remained strong without the need to play matches abroad.
Stadium attendance also hit record highs, with 16 million spectators and an average occupancy rate of 75.4%.
Can La Liga keep growth going?
However, not all indicators were positive. La Liga reported an increase in senior corporate net debt, which now stands at €1.3bn. Despite this, the league insists that its solvency indicators demonstrate a “financially robust organisation”.
Net equity was reported at €2.2bn, which La Liga says consolidates its long-term economic model and serves as a “benchmark in terms of Financial Fair Play”.
Elsewhere, the season featured a fallout between the league and its largest club, Real Madrid. The club was unhappy with the La Liga’s media rights fee distribution rule and filed a legal complaint.
However, Spain’s national criminal court, Audiencia Nacional, dismissed Real Madrid’s appeal, though Madrid still asserts that the ruling puts clubs at a disadvantage.
Looking ahead, the league expects even more growth in the 2024/25 season. It believes this momentum puts La Liga on course to break even under Financial Fair Play criteria in the coming year.
Strong partnerships could help drive this forecast. Telefonica re-acquired broadcasting rights for €1.2bn, while other high-profile deals included sponsorships with Uber Eats, cryptocurrency exchange Web W, and gambling platform Sportsbet.io.
