Search
Choose a style
Dark
Light
Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
08:35
BREAKING
Comment
Time to read: min
The last free ride: Tour de France enters paywall era in the UK
July 4, 2025
Image of the NBA.
09:31
BREAKING
Advertisement
Time to read: min
Small market, big numbers: NBA Ads break the mould
July 3, 2025
Former England rugby player Joe Marler with the Pro Am Padel Tour
BREAKING
Latest News
Time to read: min
Pro Am Padel Tour secures sponsors as padel popularity rises
July 3, 2025
Partnership playbook logo
BREAKING
Fan Engagement
Time to read: min
Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
00:31
BREAKING
Comment
Time to read: min
A changing game: The evolution of sports sponsorship
July 2, 2025
Arsenal Women's WSL growth
BREAKING
Features & Analysis
Time to read: min
Insider Sport’s H1 review: The stories shaping the sports industry in 2025 so far 
July 1, 2025
Tip off at a WNBA match.
BREAKING
Basketball
Time to read: min
A slam dunk expansion? WNBA adds three new teams
July 1, 2025
Image of Wimbledon showcasing the investment in sports
BREAKING
Fan Engagement
Time to read: min
How Wimbledon’s sponsorship model evolved without losing its soul
June 30, 2025
Image of Tammy Parlour, CEO of Women's Sport Trust
07:10
BREAKING
Features & Analysis
Time to read: min
WATCH: Women's Sport Trust CEO on sustainable growth, strategic visibility and what’s next for women’s sport
June 30, 2025
Motocross riders in action. Supercross. Motocross sport.
BREAKING
Fan Engagement
Time to read: min
World Supercross joins betting boom — what it means for extreme sports globally
June 27, 2025
The sports broadcast landscape is changing
56:32
BREAKING
Data
Time to read: min
Women’s sport needs more than broadcast to grow
June 27, 2025
Image of a fantasy football mobile app on a smart phone
02:57
BREAKING
Esports
Time to read: min
Is the future of sport already on your phone?
June 26, 2025
Image card of Jacqueline Oliveira from SPFC
BREAKING
Features & Analysis
Time to read: min
Q&A: How São Paulo FC is defending sport’s ethical sidelines
June 26, 2025
Panelists speaking about the rise of women's football at the recent viagogo event in London.
BREAKING
Europe
Time to read: min
viagogo data shows decentralised demand as women’s football goes mainstream
June 25, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: min
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
Image of the Eiffel Tower with the Olympic Rings attached ahead of the Paris Olympics
BREAKING
Europe
Time to read: min
Paris 2024: Olympic spending shows state bore the brunt of costs
June 25, 2025
1 … 11 12 13 14 15 … 17