Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive.
There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020.
Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
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The last free ride: Tour de France enters paywall era in the UK
July 4, 2025
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Advertisement
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Small market, big numbers: NBA Ads break the mould
July 3, 2025
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Latest News
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Pro Am Padel Tour secures sponsors as padel popularity rises
July 3, 2025
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Fan Engagement
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Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
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Comment
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A changing game: The evolution of sports sponsorship
July 2, 2025
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Features & Analysis
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Insider Sport’s H1 review: The stories shaping the sports industry in 2025 so far
July 1, 2025
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Basketball
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A slam dunk expansion? WNBA adds three new teams
July 1, 2025
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Fan Engagement
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How Wimbledon’s sponsorship model evolved without losing its soul
June 30, 2025
07:10
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Features & Analysis
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WATCH: Women's Sport Trust CEO on sustainable growth, strategic visibility and what’s next for women’s sport
June 30, 2025
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Fan Engagement
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World Supercross joins betting boom — what it means for extreme sports globally
June 27, 2025
56:32
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Data
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Women’s sport needs more than broadcast to grow
June 27, 2025
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Esports
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Is the future of sport already on your phone?
June 26, 2025
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Features & Analysis
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Q&A: How São Paulo FC is defending sport’s ethical sidelines
June 26, 2025
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Europe
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viagogo data shows decentralised demand as women’s football goes mainstream
June 25, 2025
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Latest News
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Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
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Europe
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Paris 2024: Olympic spending shows state bore the brunt of costs
June 25, 2025