MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade

MLS signs up Sportec Solutions as VAR tech provider

Consumer interest in women’s sports driving sponsorship to new heights

Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing ecosystem

Better Collective expects 2024 revenue growth of up to 29%

Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and Tabcorp

Stake.com and Lucky Block ink MMA deals in latest sports marketing push

DAZN names Brice Daumin as France and Switzerland CEO

Verizon renews NHL deal in latest sports business boost

SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams

Felippe Marchetti to lead Sportradar’s Brazil integrity operations

ESPN cements status as college sports home with reported CFP deal

Entain’s Ladbrokes Aus partners with UFC in regional deal

England’s Netball Super League lands BBC and Sky coverage

PepsiCo’s SPL deal showcases commercial growth of Saudi football

PFL lands shot in LatAm media with Torneos renewal