The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media outlet Torneos.

A key caveat of the agreement will see Torneos’s DIRECTV continue to serve as the PFL’s main media partner for Latin America, covering Argentina, Chile, Colombia, Ecuador, Perú, Uruguay and the Caribbean.

Latin America is a core market for MMA promotions such as the PFL, which has been growing globally at a rapid pace since its launch in 2018. The region’s large audience has been driven by the successful careers of several MMA fighters from across its various nations.

“We are thrilled to expand our partnership with PFL and continue bringing to Latin America first-class fighting events and content,” remarked Santiago Sluzewski Monti, Regional Rights and Commercial Director of Torneos.

PFL entered 2024 in a strengthened position in global MMA, having expanded significantly in late 2023 by acquiring Bellator, a long-established international promotion and one of the more prominent outside the UFC.

To cement its global visibility and distribution, the PFL has secured a series of high profile media partnerships across several markets with DAZN claiming media rights in France and ESPN in the US.

Under the terms of its latest Latin America-focused deal, the promotions’ 2024 PFL Global Regular Season, Bellator Champions Series, PFL Europe, PFL MENA, and all PFL and Bellator archival content will be broadcast on the ‘DSPORTS FIGHT’ channel.

Peter Murray, PFL CEO, said: “The Professional Fighters League is proud to expand our partnership with Torneos and DIRECTV, our exclusive media partner in Latin America.

“As the PFL continues to grow globally, DSPORTS FIGHT will serve as the dedicated channel for PFL and Bellator content in the region.”

The PFL is hopeful that it will be able to build up its profile in Latin America not just via its broadcasting arrangements but also through its roster of locally sourced talent.

The company includes Argentine fighter Laureano “Pepi” Staropoli in its stable of athletes, who will compete in the 2024 global season in the welterweight division after a victorious debut bout in Paris last year.

Hernán Bidegain, Director of Original Content and Programming at DSPORTS, said: “The variety of content is one of the main characteristics that differentiates our exclusive sports signal. 

“This strategic alliance allows us to further expand our combat sports offering, that is having more followers in the region.”

Previous articleNFL selects Real Madrid’s stadium for regular season game
Next articleDraftKings & BetMGM take advantage of $7m Super Bowl ads