Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel...
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROIBrands still evaluate football...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30 September.More than...
TAP Air Portugal Named Official Airline Partner of SBC Summit and...
Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...
Michael Jordan, Carsten Koerl, and Jason Robins to Open SBC Summit...
SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason RobinsLisbon, Portugal — SBC Summit 2026...
Fernando Morientes to Attend SBC Summit Tbilisi
SBC Summit Tbilisi 2026 – Eastern Europe and Central Asia's leading iGaming and Sports conference – will welcome football legend, UEFA Champions League 3...
World Cup momentum leads day two of SBC Summit Tbilisi
SBC Summit Tbilisi will put sport at the centre of Day Two, exploring how operators can turn World Cup momentum into long-term value.SBC Summit...
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to riseHeld in partnership with...
The World Cup betting gold rush comes with a warning
As operators prepare for the 2026 FIFA World Cup in Canada, executives across the betting industry warned that soaring acquisition costs and retention pressures...
Tiësto to headline INFINITY Lisbon at SBC Summit 2026
Global EDM icon Tiësto will headline the third edition of INFINITY Lisbon, closing SBC Summit 2026 with a standout performance at the MEO Arena....
“Betting is a fan tool”, says F1’s Head of Betting –...
F1's Mark Wrigley outlines how the sport is building a wagering proposition designed around fan engagement rather than short-term commercial returnsFormula One’s (F1) Head...