Steven Salz, Rivlary: esports has been rightsizing not downsizing
Esports experienced a monumental boom in 2020 as, with the pandemic restrictions limiting people’s options, sporting viewership and engagement went through the roof.The industry...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
From women’s football to darts’ rising star – Insider Sport’s 2024...
Over the past year, Insider Sport has had the opportunity to speak with some of the most influential figures in the sports industry, delivering...
Matchday Programme: reluctant praise and the ultimate dinner party
As we continue to explore some of the best responses from the Matchday Programme this year, the second instalment of Insider Sport’s feature revisits...
Adam Patton: Inside Checkd Dev’s ‘one-stop-shop’ for boxing content
In the ever evolving landscape of sports, media and betting, a convergence of these sectors can spark a wave of innovation and collaboration, with...
New directions for boxing and seizing Olympic opportunities – Insider Sport’s...
The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...
Matchday Programme: a champion’s mentality and the legacy of football
Launched this year, Insider Sport’s Matchday Programme has invited sports professionals to reflect on their passion for the industry, sharing how their experiences have...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
How Target Darts elevated Luke Littler’s ‘undeniable’ superstardom
Last December saw the meteoric rise of Luke Littler, going from a relative unknown to a household name in UK sports in a matter...