Socios.com forms partnerships with 13 NFL teams
Fan influence and rewards app, Socios.com, has created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
Sports stars banned from gambling adverts to protect young people
Sporting figures are to be banned from gambling and lottery adverts under new rules from The Committee for Advertising Practice, beginning in October 2022.The...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
Four bidders progress as Chelsea FC takeover saga continues
A shortlist to takeover Chelsea FC has been announced as four bidders look to buy the club following Roman Abramovich’s sanction by the UK...
Thomas Hal Robson-Kanu – The overlooked business value of women’s football
As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...
SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...
Lars Rensing: The metaverse can provide sports fans with ‘a new...
Lars Rensing is the CEO of blockchain solution provider Protokol, an arm of ARK, and has over four years of experience in the growing...
Chelsea FC face uncertain future following Roman Abramovich sanction
Roman Abramovich, Chelsea FC’s owner, has been sanctioned by the UK Government, meaning he can no longer sell or invest in the Premier League...