The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in Issue 19 of the SBC Leaders Magazine. 

In his lead interview, Lindwall examined the ups and downs of his career in the sports wagering sector whilst reflecting on how Betsson has been established as one of the frontrunning betting firms. 

Among the leaders featured in this edition of the magazine is AstroPay CEO Mikael Lijtenstein who sets his sights on further European expansion – a topic which he discussed in a previous edition. 

The CEO dives into the reasons why an in-depth knowledge of individual markets is needed to navigate an ever-changing payment landscape across Europe. He also touches on the growing acceptance of contactless payment technologies and how this presented a new window of opportunity for AstroPay to expand its global footprint. 

Meanwhile, sports betting opportunities in Africa were examined by Honore Gaming’s CEO Cyril Casanova, who highlighted the continent’s young population and enthusiasm for sports such as football as key drivers of growth in the region. 

Additionally, Sportradar Managing Director Frank Wenzig explained why virtual sports have now become a vital betting product for a range of operators, whilst Jeevan Jeyaratnam discussed the evolution of stats betting.

Over in our US section, we ask whether first mover advantage is the be all and end all for success in the post-PASPA market, or whether sportsbooks can afford to be ‘late to the party’.

Triple Ripple Group President and CEO Kym Sleezer asks how differentiation will shape success in Latin America in 2022. He puts forward his case for why the traditional B2B technology partnership model must be restructured if operators want to achieve their expectations in the region. Read what he had to say here.

In Issue 19 of SBC Leaders, we quizzed figureheads on the implications that the Metaverse can have on the gaming sector, an industry which hitherto has been very firmly rooted in the physical world. We discovered that this new technology will blur the lines between real life and cyberspace through virtual and augmented reality. 

Rounding off this edition of the magazine, Enrico Bradamante, Founder and Chairman of the iGEN trade association, looks ahead to CasinoBeats Malta as he highlights why the island is the ‘place to be’ for gaming companies.

Read the full magazine HERE

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