Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...
EveryMatrix: Bridging the knowledge gap between esports and sports betting
Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can...
Three Lions set BBC iPlayer record in Croatia victory
England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
Brazil’s Supreme Court rules Copa America can go ahead as sponsors...
The Brazilian Supreme Court has ruled that the country can host the upcoming CONMEBOL Copa America, despite concerns about the state of the COVID-19...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.The deal, which was confirmed on Monday, was...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...