Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Piing: Bringing mass fan engagement into the post-pandemic era

As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...

Matchroom inks ‘game-changing’ DAZN broadcast deal

Matchroom has agreed a ‘game-changing’ global deal with streaming platform DAZN as part of a ‘groundbreaking’ move that will see at least 16 UK...

SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...

In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...

LiveScore nets ‘landmark’ UCL rights deal in Ireland

Real-time sports updates and streaming service provider LiveScore has inked a three-year, ‘landmark’ deal to stream 137 UEFA Champions League matches free-to-air in Ireland...

Sponsors back Naomi Osaka amid French Open fallout

Japanese tennis star Naomi Osaka has received the backing of a number of major sponsors, including sportswear apparel brand Nike, after withdrawing from the...

ESL condemns UEFA’s ‘insistent coercion’

European Super League (ESL) founding clubs FC Barcelona, Juventus FC and Real Madrid CF have described UEFA’s disciplinary proceedings as ‘insistent coercion’.The three teams...

UEFA initiates disciplinary proceedings against remaining ESL teams

UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...

DAZN expands standalone business solution in Germany

Digital sports streaming service DAZN is set to roll out its global commercial premises business - ‘DAZN For Business’ - in Germany.In launching the...

Ex-England manager Roy Hodgson joins football fan-led review panel

The UK government has named the full membership of the panel which will conduct the long-awaited fan-led review of football, including former players and...

EU Parliament battles against sports piracy with new legislation

The European Union (EU) Parliament is seeking to ‘clarify and improve’ the existing framework surrounding piracy of live sports content.It comes after they voted...