BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...
BBC extends longest sports broadcasting partnership in history with Wimbledon
The BBC has extended the longest sports broadcasting partnership in history with the All England Lawn Tennis Club (AELTC), which will see the broadcaster...
National Lottery launches ‘largest-ever’ Team GB advertising campaign
Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...
Over 27 million tune in as England book place in Euro...
A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...
England’s Ukraine victory becomes most-watched live TV event of 2021
England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...
DAZN and YouTube to stream UWCL in ‘landmark’ broadcast arrangement
Sports streaming service DAZN has been awarded the global broadcast rights to the UEFA Women’s Champions League and host broadcaster status for the next...
Sportradar and NHL ink 10-year global data rights renewal
The National Hockey League (NHL) has struck a 10-year renewal with global data rights partner Sportradar, according to reports by Sportico.Under the terms of...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...
EveryMatrix: Bridging the knowledge gap between esports and sports betting
Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can...
Three Lions set BBC iPlayer record in Croatia victory
England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...