How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
Brazil’s Supreme Court rules Copa America can go ahead as sponsors...
The Brazilian Supreme Court has ruled that the country can host the upcoming CONMEBOL Copa America, despite concerns about the state of the COVID-19...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.The deal, which was confirmed on Monday, was...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Premier League ‘big six’ reach £20m ESL settlement
The ‘big six’ Premier League teams that agreed to join the European Super League (ESL) have agreed upon a £20 million settlement fee with...
Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Matchroom inks ‘game-changing’ DAZN broadcast deal
Matchroom has agreed a ‘game-changing’ global deal with streaming platform DAZN as part of a ‘groundbreaking’ move that will see at least 16 UK...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...