Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Toto Wolff warns no-deal Brexit would be ‘mother of all messes’...
Former racing driver, Toto Wolff, has warned of the ‘mother of all messes’ that could be caused in Formula 1 if a no-deal Brexit...
The increasing prestige of the Europa League
There is little doubt that in recent years the Champions League’s weaker ‘little brother’ competition, the Europa League, has grown in prestige.From the 2014/15...
The unenforced regulation in English football ownership
As great power brings great responsibility, sadly, great wealth is often accompanied by surprising levels of corruption.When English football decided to rebrand the old...
SPFL to be shown in 119 territories as part of new...
Scottish football has strengthened its plans for expansion, with the unveiling of a host of new overseas broadcast agreements.The announcement means that fans in the USA, Canada,...
PGA TOUR – Stakeholder transparency key in US sports wagering
The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
Matthew Imi: Sky Sports Racing – adapting to industry challenges as...
On 1 January of this year, Sky UK launched its new channel Sky Sports Racing, which has been led by At the Races CEO...
Scudamore’s legacy and the Premier League’s poisoned chalice
When Richard Scudamore left his role as chief executive of the Premier League at the end of 2018, it created an opportunity for someone...
The streaming age and its resistance to change
The times they are a-changin', as the great Bob Dylan once sang. In this day and age, change seems to occur faster than ever...