Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Premier Sports steps in as Eleven hands over Serie A rights

After a turbulent opening for its UK portal, Eleven Sports has handed rights to Serie A and Eredivisie over to Premier Sports as it...

Is Basketball Champions League Europe’s fastest growing competition?

The Basketball Champions League was created in 2016 and after a first very successful season, the competition has reaffirming once more its impressive digital...

European football and the untapped Chinese market

With a population of just under 1.5 billion people, China is still the largest of the ‘untapped’ markets for European football clubs.Football in China...

Rekindling the FA Cup’s lost magic

Ahead of this weekend's FA Cup fourth round ties, InsiderSport contributor Shane Clancy investigates whether a competition that was once regarded as the most...

Marco Bielsa: A tactical mastermind or a blight on integrity?

In the last week, football fans in the UK have witnessed a remarkable run of events involving Leeds United’s Argentine manager Marcelo Bielsa.The...

Utilising short-form content to elevate global engagement

Football fandom can be born in some very, very different places. Gone are the days when you had to wait for the daily newspaper...

The ‘3pm blackout’: An imperative safeguard or a broadcasting hindrance?

Earlier this season, we witnessed the resurfacing of a television coverage issue that has been taken at face value for over 60 years now.Back...

Resurgent Reds in the hunt for record sponsorship deal

By the summer of 2020, Liverpool Football Club will be coming to the end of its current kit deal with New Balance.Signed in 2015,...

FA probes West Ham-USM sponsorship deal

The Football Association (FA) is set to carry out inquiries into West Ham’s sponsorship agreement between the women’s team and a leading sports management...

NBA unites with TNT and Twitter for groundbreaking live stream deal

The National Basketball Association (NBA), Turner Sports and Twitter have announced a live streaming deal that will provide fans with a groundbreaking new way...