William Hill and Matchroom Boxing: “The key word is partnership, this...
In recent years, as British boxing has experienced immense growth, it’s produced some of the country’s most adored sports stars and iconic moments.Throughout...
How TV deals are hampering heavyweight boxing’s resurgence
Money makes the world go round, or so they say. Yet, in the case of modern boxing, it’s more like a spanner in the...
IMG ARENA: Accelerating the evolution of golf with enhanced data
Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport.IMG ARENA's...
Sharing the wealth – Eredivisie shows the way forward
Sharing the wealth - a common enough phrase but a rarely practised way of living. You certainly wouldn’t expect to hear of it in...
Sportego: Utilising data to maximise a football club’s engagement
As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important.Following a new...
Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...
At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...
Sportradar’s Steve Byrd on how partnering with MLB opens up a...
Sportradar recently partnered with Major League Baseball (MLB), to construct what the pair described as a wide-ranging, multi-year partnership to enhance and expand distribution...
Ray Parlour: with transfers and time Emery can take Gunners forward
At this year’s London Affiliate Conference (LAC), InsiderSport spoke to Arsenal legend Ray Parlour, who amongst other things revealed what it’s going to take...
The looming contention of a Qatar World Cup
FIFA’s World Cup extravaganza rocks up on the shores of Qatar in 2022 along with the 32 qualifying nations and their hundreds of thousands...
Boxing’s pay-per-view power struggle
In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...