Sami Hyypiä shares Liverpool leadership lessons at Money20/20
If you happen to support Liverpool Football Club or were old enough to remember the 2005 UEFA Champions League final, you may be aware...
Sleeve branding set to soar in Premier League deals
The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...
How Web3 met the pitlane
From tobacco and telecoms to tokens and DAOs, Formula 1’s sponsorship landscape is evolving. The partnership between ApeCoin and Alpine reflects a wider move...
Sideline Moves – former Manchester United exec joins Stockport County
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Will US tax reform spark a sports franchise sell-off?
In 2002, Major League Baseball approved the sale of the Boston Red Sox for $380 million. Less publicised than the price was what made...
Sideline Moves – Andy Murray and Gaël Monfils enter sports business
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
The TikTok effect: How sport business is being rewritten one clip...
For decades, sports marketing and media rights revolved around broadcasting deals and official channels. Fans tuned in, sponsors paid for prime placements, and rights...
Exclusive: Manchester United could be a future NBA franchise
Manchester United may be thinking about packing its bags and leaving football for good after the season the men’s team has had. If this...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...