Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

‘It’s a Million-Pound Hit’: How National Insurance changes are reshaping the...

For sports organisations across the UK, the latest wave of tax reforms has brought a sharp dose of financial reality. Following increases to National Insurance...

Sideline Moves – Everton’s new CEO, Alex Morgan’s football return 

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Worcester City Women: ‘Not reliant on handouts’

Success in women’s football is still often dependent on the men’s game. Funding can hinge on the financial performance of men’s teams, and women’s matches...

Will the Milan derby move to Miami? Football’s inevitable future

He slots home the winner. The crowd erupts. Drinks fly through the air, scarves go up with pride and supporters tumble three rows down...

Online trading poised to replace betting sponsorships in football

Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...

Strong Q1’s from WWE and UFC raise TKO’s 2025 outlook

UFC and WWE parent company TKO Group has raised its revenue targets for 2025, backed by rising revenues at two of its valuable companies. For...

Sideline Moves – Greaves joins Target Darts, BLAST expands to NYC

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Does England Rugby’s broadcasting snub signal a shift to digital-first?

England rugby fans face potential disappointment as the upcoming summer Test match against the US might not be televised domestically, with broadcasters showing no...

Is the future of sports broadcasting in the cloud?

Gaming is reshaping sports, and EA has thrown its hat into the ring once more. As sports leagues look to broaden their reach and engage...

It’s not just about putting logos on ads for Unilever at...

It is shaping up to be a blockbuster summer for women’s sport in the UK, with the Lionesses aiming to defend its European Championship...