It’s not just about putting logos on ads for Unilever at...
It is shaping up to be a blockbuster summer for women’s sport in the UK, with the Lionesses aiming to defend its European Championship...
Sideline Moves – May 2
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Premier League makes room as women’s game rises in value
The Premier League announced it would be rescheduling a key Manchester United fixture on May 18 to prioritise the Women’s FA Cup final, signalling...
How athlete investors are shaping the future of sports ownership
When we think of professional athletes, we often picture dunks, goals, and touchdowns. But increasingly, the world’s biggest sports stars are making just as...
Ligue 1 and LFP exit DAZN broadcast deal to launch new...
After months of deliberation and back-and-forth disputes, DAZN is set to end its Ligue 1 broadcast rights agreement after just one year into a...
Rooster’s Owen Ordway: Rethinking the sports betting experience
The digital age has driven positive changes across sports, from more accessible ticketing to improved athlete health and wellbeing. Fan engagement has also drastically...
Industry experts share thoughts on Manchester United’s strategy
Manchester United’s operations were put under the microscope during a panel discussion on April 30 at SportsPro Live.Since Sir Jim Ratcliffe acquired a minority...
Women’s football targets £1bn future with its own rules
“When it comes to football, women should not be following or copying what men have done.” Strong words from Michele Kang, Founder and CEO of...
2040 Olympics the goal for London Mayor Khan
London Mayor Sadiq Khan has come out in support of a potential bid for England’s capital to host the 2040 Olympic Games. Since recently being...
A.S.O. UK’s rebrand paves way for marathon growth
This past weekend, London and Manchester saw thousands of runners take to the streets in two of the UK’s biggest marathons.In an exclusive interview...