Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

2040 Olympics the goal for London Mayor Khan

London Mayor Sadiq Khan has come out in support of a potential bid for England’s capital to host the 2040 Olympic Games. Since recently being...

A.S.O. UK’s rebrand paves way for marathon growth

This past weekend, London and Manchester saw thousands of runners take to the streets in two of the UK’s biggest marathons.In an exclusive interview...

The esports report – FIA backs women with new cup

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Challenging the IOC: How Enhanced Games plans to change athletics

Imagine a packed arena. Noise echoing off every surface. A man in his 50s crouches in the blocks. Then… silence. The gun fires. He...

Matchday Programme – Alan Casey: Trophy droughts and dreams fulfilled

Insider Sport’s Matchday Programme offers a personal look at the sporting moments and figures that have inspired industry stakeholders. Through candid reflections, the programme...

Long-term sustainability key to Esports World Cup growth

The Esports World Cup Foundation brought a lot of attention to the sector last year with the inaugural Esports World Cup (EWC) in Riyadh,...

Netflix Q1 results highlight a strong focus on sports content 

Netflix’s sports growth strategy is helping the streaming platform become one of the leading sports broadcasters in the world following positive Q1’ 2025 results. Netflix...

The esports report – Real Madrid star links with Hull hub

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Ligue 1 broadcast rights up in the air as LFP &...

The ongoing broadcast rights battle between the Ligue de Football Professional (LFP) and broadcaster DAZN is reaching boiling point and Ligue 1 clubs could...

CONCACAF’s Montagliani believes 64-team World Cup ‘shouldn’t even be on the...

CONCACAF President, Victor Montagliani, is the latest FIFA Council Member to express his opposition against a potential 64-team format for the 2030 FIFA World...