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Features & Analysis
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
BREAKING
Fan Engagement
Time to read: 6 min
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way in sponsorship innovation
February 1, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
SBC Leaders magazine: Sky Betting & Gaming still thinking big
BREAKING
Europe
Time to read: 3 min
SBC Leaders magazine: Sky Betting & Gaming still thinking big
January 31, 2024
Stuart Simms: Tech-led strategy behind Oddschecker’s Fair Play Sports transition
BREAKING
Europe
Time to read: 9 min
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
January 29, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
UEFA Chief leaves amid Ceferin’s push for a fourth Presidential term
January 25, 2024
Oddschecker rebrands to Fair Play Sports Media
BREAKING
Europe
Time to read: 4 min
Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision
January 25, 2024
Trade unionism enters the ring - Boxing’s Smith bros confident of GFU’s impact on combat sports
BREAKING
Boxing
Time to read: 8 min
Trade unionism enters the ring - Boxing’s Smith bros confident of GFU’s impact on combat sports
January 24, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Netflix becomes new home of WWE RAW in 10-year $5bn deal
January 23, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 3 min
European Super League official reveals 20 clubs have agreed to join
January 23, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
BREAKING
Comment
Time to read: 6 min
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
January 23, 2024
Four panel guests at SBC Webinar
BREAKING
Features & Analysis
Time to read: 4 min
“You have to be earning” - how to make your business an acquisition target  
January 18, 2024
BREAKING
Behind the Badge
Time to read: 1 min
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
January 18, 2024
BREAKING
Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
Egypt winning the AFCON in 2019
BREAKING
Africa
Time to read: 7 min
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for brands
January 16, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 4 min
Everton & Nottingham Forest facing potential points deduction over PSR breaches
January 16, 2024
Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
Sofascore
BREAKING
Europe
Time to read: 2 min
Oddschecker and Low6 continue cooperation with WhoScored.com deal
January 11, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
BREAKING
Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
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BREAKING
Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
credit: Shutterstock
BREAKING
Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
Credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 5 min
Rory McIlroy admits he was 'bothered' by LIV golfers' comments after PGA switch
January 4, 2024
Kansas City Royals
BREAKING
Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026