PFL and ESPN agree new multi-year media rights deal
Mixed Martial Arts promotion the Professional Fighters League (PFL) has announced a new multi-year media rights deal with ESPN. The deal will include ESPN live...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
Cristiano Ronaldo hit with lawsuit over Binance promotion
Cristiano Ronaldo has had a class-action lawsuit filed against him after claimants state they suffered monetary losses due to the football star’s promotion of...
Harry Coe, Luscid: Realising the full potential of brand data for...
Sports is a big money business, and a multi-faceted one at that. In an age of digital consumption and streaming, data has become one...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many. With the...
The esports report – Retail remains key for the esports sector
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the growing role...
Professor Ramchurn: Analysing the opportunities & risks of AI in sports
The recent AI safety summit in London several weeks ago proved to be a pivotal moment for the progression of safely introducing artificial intelligence...
MPs raise concerns over future of free-to-air UK sports coverage
The free-to-air sports offering available to the UK public may shrink even further according to Barbara Slater, the outgoing Director of Sport at the...