The esports report – Retail remains key for the esports sector

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From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.

This week’s edition highlights the growing role of retail in supporting the esports sector as it expands and caters to an increasing global audience.

FURIA sets up shop in the US to drive international sales

Esports firm FURIA is expanding its e-commerce capabilities that now allow it to ship its merchandise internationally. 

From 21 November, the organisation can now sell branded items to global markets as opposed to the previous limitations of reaching an exclusive audience in Brazil. 

FURIA’s expanded operations will be supported by a new distribution network headquartered in the US established after an increase in international demand for its merchandise. 

FUTWIZ lands boohooMAN-branded jerseys ahead of EAFC tournament

EAFC-focused community group FUTWIZ has teamed up with fashion retailer boohooMAN ahead of the EAFC Pro Open tournament. 

The deal will see the boohooMAN logo placed on the FUTWIZ pro player roster jerseys, which will lead to further fan-focused activations. 

Some of the joint plans announced by the two companies revolve around digital branding collaborations, social media content, and a number of other fashion projects. 

League of Legends 2024 Finals head to London’s O2 Arena

The League of Legends World Championship 2024 will see its finals played out at London’s O2 Arena, according to the game’s developer Riot Games. 

This marks the first time that the global tournament finds itself in England’s capital since 2015. 

Alisa Buck, Head of Major Events and City Experience at London & Partners, said: “From well-equipped stadiums to a diverse group of fans always ready to embrace new experiences, we look forward to using our major events expertise to support the city’s thriving esports sector.”

GODSENT signs Swedish national Pontus Jansson as company co-owner

Swedish national football player Pontus Jansson has been announced as the co-owner of esports firm GODSENT. 

The news comes as part of the esports organisation’s latest funding round, but no further details have been revealed as to Jansson’s involvement in the firm’s management. 

GODSENT has only revealed that the Swedish national will leverage his expertise in sports in order to help the company grow and remain competitive in the esports sector.

Fnatic taps Shikesno Analytics for comprehensive data stream toolkit

Esports organisation Fnatic has announced a new partnership with Germany-based esports data provider Shikenso Analytics. 

The deal will provide Fnatic with comprehensive analytics capabilities allowing it to evaluate the performance of its ongoing partnerships across all of its channels.  

Darren Pilkington, Head of Commercial Operations at Fnatic, commented: “Shikenso provides industry-leading software that allows us to showcase to our current partners as well as  prospective ones, that Fnatic is leading the way in driving value.” 

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