Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The esports report – Unpacking what’s next for EA and football...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition continues its focus on...

Why ‘it’s time’ for LatAm betting operators to embrace UFC

Idolising the likes of Julio César Chávez, Alexis Argüello and Marco Antonio Barrera, combat sports has always enlivened the passion of Latin American sports...

ESI London 2023: Guild Esports’ partnership with Sky is making a...

In the world of esports, brand activations are at the heart of the industry as one of the main avenues in which businesses can...

Report: Australia’s NRL in talks with sports betting firms to phase...

According to reports coming from Australia, the country’s Communications Minister Michelle Rowland is currently in talks to downsize the influence of betting promotions across...

ESI London 2023: How will EAFC 24 fit into the world...

After a partnership spanning over 30 years, last year saw video game publisher EA cutting ties with football governing body FIFA, putting an end...

Sandro Tonali’s 10-month football ban confirmed 

Newcastle United’s Sandro Tonali has been hit with a 10-month ban from playing football over his involvement in illegal betting.This comes after the £55m...

Soccerment: AI in football is ‘not just the next evolution; it’s...

Artificial Intelligence (AI) has undergone rapid developments since the turn of the year and is now infiltrating the football data analytics space. Aldo Comi -...

The esports report – ESI London 2023 and the importance of...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition focuses on the first...

iGaming Daily: The links between the Italian betting scandal & the...

Italian football has once again been hit with a major betting scandal, this time involving players, as Nicolò Fagioli was sanctioned with a seven...

Volleyball World CEO: key strategies to maximising fan engagement ahead of...

In the midst of a vital time for World Volleyball, we spoke to the body’s CEO, Finn Taylor, who described the key strategies for...