Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.
Shell and...
Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).
The partnership will enable Bally’s to...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.
As a result of the multi-year agreement,...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.
Through the partnership, the sales and distribution company will develop...
Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.
The English top-flight has...
Super Bowl generates $95.8 million media value for five biggest NFL...
The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed.
The Al-driven sponsorship...
Serie A clubs attempt to block CVC-led private investment bid
Seven Serie A clubs have made an attempt to block the division’s $2 billion private investment deal, penning a letter to league President, Paolo...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.
Under the terms of the agreement...