SSC Napoli has announced a new regional partnership with betting brand KTO as its Betting Partner for LATAM and Africa territories.
Confirmation of the partnership comes as KTO has outlined its ambition to make an entry into two of the most up and coming regions in iGaming.
Speaking on behalf of KTO, senior marketing consultant, Michael Rasmussen emphasised: “This is a big day for KTO. The Strategic Vision of KTO goes hand in hand with what Napoli has got to offer. The Neapolitan following is huge, especially in Latin America where SSC Napoli counts over 10 million avid fans. It is therefore no coincidence that in partnering KTO together with Napoli, we have an excellent match.
“To become the Regional Betting Partner of a top European Club with such rich history, consistently sitting at the top of the Serie A and always participating to UEFA competitions over the last 9 years, is a true reflection of what KTO is going to deliver as a Brand.”
Serena Salvione, head of international business development at SSC Napoli, added: “We are proud to welcome KTO as our first Regional Partner in LATAM and Africa. This partnership represents to our Club an important step in the development of our international commercial strategy. KTO will be an ideal partner to reach and engage with all our fans, especially in such strategic market as South America KTO.com was launched early October, with a view to introduce customers from around the World to a new exciting and mobile-based product.”