DFL outlines plans to bring fans back to Bundesliga matches

The German Football League (DFL) has revealed its latest guidelines with regards to fans coming back to stadiums next season in the Bundesliga and...

Mercedes enhances F1 content with dedicated Motorsport.tv channel

Mercedes has partnered with Motorsport Network in which the manufacturer will launch a dedicated channel on its OTT platform Motorsport.tv to boost its Formula...

Chelsea and Cadbury look to boost small businesses with new partnership 

Chelsea FC has signed a global partnership with Mondelēz International brand Cadbury which sees the confectionery company become the club’s official chocolate partner. The partnership...

The esports report: Bilibili scores Riot Games deal as DouYu acquires...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at...

Bwin strikes Belgium Pro League and Eleven partnership

Ahead of the new Belgium Pro League season commencing this weekend, bwin has been announced as the competition's new betting partner in a three-year...

Report: Fulham to receive upwards of £135m for play-off victory

The Championship play-off final has secured Fulham upwards of £135m in revenue for the victor, according to the latest report by Deloitte. Highlighting the importance of promotion...

PGA Tour announces BetMGM content and marketing deal

The PGA Tour has added to its growing list of partners by naming BetMGM as an official betting operator of the competition. As part of...

Greek Super League rebrands following Interwetten partnership

The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming...

Nottingham Forest seals UK Meds extension

Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign. According to the...

Report: British racing agrees new ITV deal

British racing will remain on ITV for the near future after the broadcaster secured a new deal which will last until the end of...