PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
DFB ensures ‘success story’ in Ergo sponsorship extension
The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022.Building on its existing partnership, the...
Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber
The First Chamber of the UEFA Club Financial Control Body (CFCB First Chamber) has revealed that eight clubs have been sanctioned due to non-compliance...
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years.In collaboration with...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.The renewed collaboration sees...
Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.The collaboration will see the Origin Australian Diamonds...
Reading FC brings back ‘inclusive’ rainbow goals with Casumo
Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.In collaboration...
Sorare fights fantasy football fraud sealing SEON deal
SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.The collaboration sees Sorare implement the...
Stats Perform integrates PressBox Graphics into fan engagement offering
As part of its ‘strategic focus on fan engagement,’ Stats Perform has moved to enhance its visual content creation capabilities by integrating PressBox Graphics...