Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series

Following on from an almost 10-year relationship with Ironman and Normatec, which Hyperice acquired in 2020, the firm is now covering all global Ironman and Ironman 70.3 events as it continues to specialise in percussion, vibration, dynamic air compression and thermal technology.

Furthermore, with a focus on integrating its technology-driven recovery products, Hyperice will have a presence at the events ‘beyond the finish line’ with official Hyperice Recovery Zones to help athletes recover immediately post-race. 

“Recovery is a critical piece of the athlete’s journey. We are thrilled to partner with Hyperice, which will give our community access to industry leading technology that will be paramount in ensuring our athletes achieve their goals,” commented Matt Wikstrom, Chief Partnerships Officer for The Ironman Group.

Additionally, Hyperice products will be available within the official Ironman Merchandise stores on-site, offering athletes and spectators the opportunity to demo and purchase products.

“Competing in an Ironman race is a marker of success for every endurance athlete,” added Jim Huether, CEO of Hyperice. “We have a long-time relationship with Ironman beginning with Normatec and now is inclusive of our full-suite of wellness products. Together we have a shared mission to help athletes compete at the highest levels.”

The company has claimed that the new deal marks an important step for the brand into the endurance sports space, as the partners ‘demonstrate the importance of recovery’ for athletes of all levels through its products.

Hyperice has worked with further sports organisations and teams including the NBA, NFL, MLB, PGA TOUR, UFC, and US Soccer Federation.

Last year, the group teamed with Borussia Dortmund striker Erling Haaland who joined as an athlete ambassador and investor, which also marked the Bundesliga star’s first equity stake in a firm. The Norwegian international then served as the face of the brand.

Tomorrow marks the release of the full 2021 Intermountain Healthcare IRONMAN 70.3 World Championship documentary on or the Outside App.

Previous articleFSA calls for crypto regulations following IQONIQ liquidation
Next articleBetting firms drive record sponsorship revenue for NFL in 2021 season